Content needs a clear brief, an approved asset and someone responsible for the next step.
What was built
An editorial website, CRM and Social Studio for planning, review, assets and publishing handoff.
Result today
The website is live. Social Studio’s planning and approval interfaces have been verified; reporting examples use imported or demonstration data.
The decisions behind this build
01 / Starting point
Make the brand usable.
The identity needed to carry through the website, enquiries and day-to-day content work.
02 / The decision
Make approval part of the process.
AI assists planning and drafting. A person reviews the content before the publishing handoff.
03 / What was built
Connect the content journey.
Strategy, calendar, post brief and asset reference stay together through review.
04 / Current state
Keep the evidence clear.
The public website and verified interfaces are shown below. A live analytics-provider connection is not claimed.
Explore the system and its modules
System X-ray
See the invisible work behind the experience.
01Public experienceLive Maison Iman editorial websiteLIVE02ApplicationCRM and Social Studio viewsVERIFIED UI03WorkflowAI assistance, human approval and publishing handoffVERIFIED UI04DataApproved asset registration and imported reporting inputsSYSTEM MAP05DeliveryHuman approval and publishing handoffVERIFIED UI
03 / System + Explore
Follow the operating flow.
Select a node to change the proof stage. Open the detail drawer when you want the deeper technical explanation.
SYSTEM MAPStrategy
Choose the direction
Define the audience, themes and purpose of the campaign.
What this changes
Each post has a reason to exist.
DEMOFictional enquiry example
See the enquiry path.
Sample records illustrate the CRM workflow without exposing Maison Iman’s contacts.
GEVON / PRIVACY-SAFE CASE VIEWDEMO DATA
DEMO — fictional records used to protect private client dataThe workflow is representative. Names, identifiers and commercial details are not live records.
Fictional enquiry records demonstrating the protected workflow
Enquiry
Source
Requirement
Status
Next step
MI-201
Concierge
Brand dinner
Reviewing
Review brief
MI-202
Website
Campaign launch
Qualified
Confirm scope
MI-203
Referral
PR partnership
Follow-up
Schedule call
04 / Proof
Open the evidence that matters.
LIVEWebsite
The live Maison Iman experience
The public creative-house experience is live.
Technical evidence index
Read the implementation detail without opening a control.
SYSTEM MAPStrategyChoose the direction
Define the audience, themes and purpose of the campaign. Each post has a reason to exist.
VERIFIED UICalendarPlan the month
Use AI assistance to organise themes, formats and timing. The plan stays open to editorial judgment.
VERIFIED UIPost briefPrepare one complete post
Bring the copy, asset requirements and channel into one brief. Reviewers can assess the whole idea.
VERIFIED UIApprovalMake the decision explicit
Approve the content or return it for changes. The next step is clear.
VERIFIED UIAssetsAttach the approved material
Keep the chosen asset reference with the post. The handoff identifies the right file.
VERIFIED UIPublishingPrepare the handoff
Track the handoff and publishing status. Final publishing remains human-controlled.
DEMOPerformanceReview the available evidence
Reporting examples use imported or demonstration data. A verified live Google or Meta analytics connection is not claimed.
05 / Result today
The website is live. Social Studio’s planning and approval interfaces have been verified; reporting examples use imported or demonstration data.
